Scope CRO
Boost your conversion rate with our CRO Agency
Our CRO agency removes the barriers that limit your digital performance.
We adopt a 360° vision to streamline the user journey and maximize the performance of your marketing channels.
+ Over 100 customers place their trust in us
The methodology of our CRO agency
User journey analysis
Conversion funnels, heatmaps, session recordings
Detection of friction points
Overly complex forms, unnecessary steps, unclear messages
Data-based hypotheses
Identification of priority optimizations
Implementation of
A/B tests
Empirical validation of each improvement
Continuous monitoring and adjustments
Regular iterations to maximize ROI
Our CRO partners
Our CRO strategy
Acquisition
Our ad campaign monitoring service (Meta, Google Ads, etc.) provides you with precise and responsive tracking of your acquisition performance. By quickly detecting performance variations, we optimize your ad investments to ensure relevant and profitable traffic.
Competition
We continuously analyze the competitive environment to quickly adapt your commercial strategy. Thanks to this detailed tracking, we identify pricing or promotional differences with your competitors, allowing you to efficiently adjust your market positioning.
Stock
Our stock monitoring allows you to anticipate and efficiently manage product shortages. By maintaining constant visibility on item availability, we prevent conversion losses related to stockouts and significantly improve the customer experience.
Delivery
We offer comprehensive, detailed monitoring of delivery processes to ensure optimum customer satisfaction. By analyzing lead times, costs and options, we quickly identify potential malfunctions, improving your customers' confidence and overall experience.
Technical
We continuously monitor the technical aspects of your site or application to quickly detect and resolve any problems that could negatively impact the user experience. By immediately identifying technical bottlenecks after each production launch, we guarantee a smooth customer experience.
UX
We use a systematic ABTesting approach to validate best practices and optimize the performance of your site or application. Using specialized tools, we identify the most effective user paths to achieve your objectives.
CRO agency
The benefits
Acquisition
Segmented landing pages for each acquisition channel
A conversion rate optimization strategy applied to acquisition allows you to personalize landing pages based on sources (SEA, SEO, Social Ads, email). By combining UTM, device, time, or CRM segment data, our CRO agency dynamically adapts content and CTAs. Result: enhanced relevance and a clear improvement in post-click conversion rate. Multi-source A/B tests then measure the impact of each channel individually.
Competition
A CRO positioning aligned with the highest UX standards
Conversion rate optimization goes beyond internal pages: it includes an in-depth competitive analysis. By benchmarking purchase funnels (speed, forms, PDP, delivery), we identify UX gaps with your competitors. Tested adjustments strengthen your perceived advantage: simplicity, speed, clarity. Each step of the journey becomes more convincing than that of your competitors.
Stock
Dynamic stockout management through CRO
A poorly managed stockout can drastically reduce your conversions. CRO helps anticipate these situations by testing mechanisms such as automatic product substitution, email/SMS alerts, and contextual redirects. Conversion strategies also integrate purchase pressure (FOMO, countdowns, urgency) on limited products. Objective: maintain engagement and preserve the conversion rate, even during logistical constraints.
Delivery
Logistical reassurance integrated into the conversion journey
Hidden or unclear delivery costs and delays are major conversion blockers. Conversion rate optimization integrates logistical reassurance throughout the user journey. A/B tests on formats, wording, and placement (threshold bars, express options, dynamic estimates) help maximize transparency. Each scenario is measured across cart, PDP, and checkout to increase trust without overcomplicating the user experience.
Technical
A stable technical foundation to maximize CRO
Technical performance directly impacts conversion rate. Our CRO agency audits and tests loading times, layout stability (CLS), JS errors, and mobile responsiveness. Every millisecond counts for engagement. The analysis correlates Core Web Vitals with e-commerce results, proving that technical performance and conversion rate optimization are inseparable.
UX
A user journey aligned with real expectations
CRO UX relies on behavioral analysis (heatmaps, funnels, replays), identifying friction points (time spent, inactive scrolls), and validating through A/B testing. Our CRO agency formulates hypotheses, prioritizes them based on impact on micro-conversions (clicks, cart additions, forms). The user experience is continuously refined, ensuring conversion rate optimization rooted in real needs.
Make Me Win
Our commitments
Expertise
We have been working with ambitious B2C players for over 10 years, with a strong focus on data and performance. Each project is led by analytics, marketing, and tech experts dedicated to delivering tangible results.
Quality
Our consultants combine technical expertise with business understanding. Constantly monitoring market trends (MarTech, GDPR, UX, conversion, etc.), they challenge your setups to achieve the best results.
Impact
Our promise: actions that deliver tangible gains. Improved conversion rate, data reliability, reduced acquisition cost, or ROI growth — we only manage what we can measure.
FAQ
Any CRO questions?
CRO (Conversion Rate Optimization) is a continuous improvement approach aimed at increasing the percentage of visitors who carry out a desired action on your site (purchase, lead, click...). It's based on data, UX and A/B testing.
A UX audit is a starting point. CRO goes further: it measures, tests, and optimizes. It relies on real behavioral data and allows for rapid action on high-impact business levers.
We use tools such as AB Tasty, Hotjar, GA4, ContentSquare, Kameleoon, or Google Optimize. They allow us to collect insights, create hypotheses, and launch tests without heavy development.
The first results may appear within the first tests (2 to 4 weeks), but an effective CRO strategy is built over several iteration cycles. ROI is generally measurable within 1 to 3 months.
It’s even essential. CRO helps maximize every euro invested in acquisition by reducing friction points in your purchase funnels. Result: more sales without increasing traffic.