Exploit the full potential of your data with our Web Analytics Agency.

Web analytics is the discipline of collecting, measuring, analyzing, and interpreting data generated by visitors to a website, an app, or any other digital channel. The goal is to understand how your users behave, identify performance drivers, and base your marketing decisions on data rather than intuition.

Specifically,the web analytics agency Make Me Win operates in three complementary areas:

• Data collection: designing the tracking plan, implementing critical events (product views, adding items to the cart, order confirmations, form submissions), configuring tracking tools (GA4, Matomo).
• Analysis: quantitative analysis of user journeys, identification of friction points, and analysis of trends by segment and acquisition channel.
• Reporting: creation of actionable dashboards, goal tracking, alerts for deviations, and strategic recommendations for your marketing, product, and executive teams.

Web analytics is not an end in itself. It is the data foundation that allows you to identify where your visitors drop off, which pages convert, which acquisition channels are truly profitable, and where to invest to maximize your growth. It directly supports conversion rate optimization (CRO) and business management efforts.

Yes, GA4 or Matomo—when properly implemented, with rigorous TMA and ongoing monitoring—cover 100% of the web analytics needs for an e-commerce or retail website. Traffic, acquisition, user journeys, conversions, segments, attribution: both tools, when properly configured and maintained, get the job done. This is precisely whatthe web analytics agency Make Me Win has been doing for our clients for over 10 years.

The choice between the two depends mainly on your data governance requirements:

• GA4: Free, powerful, with native integration with Google Ads and BigQuery. Ideal for websites that invest in the Google ecosystem. Important note: Data is transferred to the U.S., so security must be ensured through Consent Mode v2 and an appropriate privacy policy.
• Matomo: an open-source alternative, hosted in France or on your own servers, 100% GDPR-compliant, with features comparable to GA4. Ideal for sensitive sectors (healthcare, finance, public sector) or any company that wants to retain control over its data.

Beyond GA4 and Matomo, the market offers premium enterprise solutions that provide specific benefits depending on the context: enhanced local support, simplified decision-making interfaces, advanced attribution modeling, and native CDP integrations.The web analytics agency Make Me Win adapts to your existing tech stack and works across all of these platforms when business needs warrant it.

For brands that want to go beyond web analytics and manage their entire business (attribution, contribution, CRM, product catalog, sales performance) within a 100% compliant framework, our clients enjoy exclusive access to Smart Copilot, a 360-degree management tool. Centered on the order as the primary unit, with 100% European data governance, it naturally complements a well-structured web analytics system in place upstream.

Note:Behavioral analysis and UX optimization tools (heat maps, session replays, smart zoning) are not strictly speaking part of Web Analytics. They support CRO efforts, complementing a well-structured Web Analytics system established beforehand. Web Analytics measures, CRO acts: these are two complementary and inseparable disciplines.

Our philosophy: The value of web analytics lies in our expertise in implementation and maintenance, not in the choice of tool. A properly configured, well-tagged, and effectively utilized GA4 or Matomo delivers tangible results within the first few weeks. We guide each client toward the technology stack that truly aligns with their business needs, without any artificial upsells.

Yes, and that's actually the whole point of modern web analytics. The "visits" and "page views" metrics are the least meaningful: they tell you nothing about intent, engagement, or the business value generated by your visitors.

The web analytics agency Make Me Win sets up tracking for dozens of behavioral and business metrics in GA4 or Matomo:

• Micro-conversions: deep scrolls, CTA clicks, video views, downloads, modal openings.
• Advanced e-commerce events: product views, items added to cart, abandoned checkouts, selected options, applied promo codes.
• User engagement: actual time spent (excluding time spent on an inactive tab), reading depth, and multiple returns to the same page.
• Multi-touch attribution: cross-device journeys, assistant channels, custom attribution models.
• Business events: revenue generated, LTV, retention rate, ROAS, multichannel CAC.
• Technical errors: 404 errors, failed payments, abandoned forms with a reason.

Every company has its own list of critical events.The web analytics agency Make Me Win works with you to build a customized tagging plan that precisely captures what matters to your business—not a generic list. To gain a deeper understanding of nuanced behaviors (such as when a visitor hesitates, scrolls, or clicks without taking action), behavioral analytics tools are utilized as part of the CRO process.

The two disciplines are complementary and inseparable, but they address different questions:

• Web analytics answers the question , "What's happening on my website?" It measures, collects, and analyzes user behavior to identify friction points, drop-offs, and opportunities.
• CRO (Conversion Rate Optimization) answers the question , "How can we improve what isn't working?" It formulates hypotheses, tests changes through A/B testing, and measures the impact.

In other words: Web Analytics measures, and CRO takes action. A CRO program without Web Analytics is like operating blindly (you end up testing low-priority hypotheses). Web Analytics without CRO is just a descriptive report with no business impact.

The web analytics agency Make Me Win natively integrates these two disciplines. Our web analytics reports (using GA4 or Matomo) pinpoint exactly where your visitors drop off, which pages are underperforming, and which audience segments are exhibiting unusual behavior. These insights directly inform our CRO hypotheses, which are then tested through A/B testing.

The virtuous cycle is as follows: data analysis → prioritized hypothesis → A/B testing → impact measurement → new insights. It is this continuous loop that transforms the long-term performance of an e-commerce site. For comprehensive business management of these results (attribution, contribution, sales performance), our clients have exclusive access to Smart Copilot, a 360-degree management tool.

The web analytics agency Make Me Win delivers concrete, documented, and actionable results designed to be used independently by your teams. Our typical deliverables include:

• Comprehensive Web Analytics Audit: assessment of your existing system, comparison of collected events versus expected events, identification of signal loss, discrepancies between tools and back-office systems, and prioritized recommendations.
• Documented tagging plan: complete architecture of events, variables, triggers, and destination tools. Delivered in a spreadsheet or dedicated tool, ready for use by your developers and marketers.
• Technical implementation: GTM setup, GA4 or Matomo configuration, CMP integration with Consent Mode v2, comprehensive QA testing.
• Custom Dashboards: Building personalized dashboards (Looker Studio, Metabase) focused on ROI and decision-making.
• Tracking Goals and KPIs: Defining and managing key performance indicators, issuing alerts for deviations, and providing structured monthly reports.
• Strategic recommendations: cross-analysis, actionable insights, and a prioritized optimization roadmap for the CRO.
• Comprehensive documentation: Each deliverable is documented so that your teams can use it and build upon it independently.

No "black box" deliverables atthe web analytics agency Make Me Win: every solution is transparent, well-documented, and shared with your teams to ensure your long-term autonomy.

The timeline depends on the complexity of your website, the number of channels to be measured, and your current level of data maturity.The web analytics agency Make Me Win generally structures its projects into three phases, with typical timelines as follows:

• Phase 1 — Audit and Scoping (2 to 4 weeks): assessment of the existing system, mapping of user journeys, definition of business KPIs, and design of the signage plan.
• Phase 2 — Technical Implementation (4 to 8 weeks): GTM configuration, GA4 or Matomo implementation, CMP and Consent Mode v2 integration, dashboard creation, and comprehensive QA testing.
• Phase 3 — Transition to Self-Sufficiency (2 to 4 weeks): training your teams, documentation, initial analyses, and alert calibration.

On average, expect it to take 8 to 16 weeks to implement a comprehensive web analytics solution on a medium-sized e-commerce site. More ambitious projects (multi-market, server-side tracking, 360-degree analytics integration) can take 4 to 6 months.

The Web Analytics agency Make Me Win favors a phased rollout over a "big bang" approach: we deliver the first measurable KPIs within the first few weeks, then gradually expand on them. You’ll start leveraging your data before the entire project is complete. CRO initiatives can begin in parallel as soon as the initial Web Analytics signals are reliable.

The choice between GA4 and Matomo depends primarily on three factors: your data governance, your marketing ecosystem, and your internal technical resources.

Choose GA4 if:

• You're investing in the Google ecosystem (Ads, YouTube, Search Console, BigQuery).
• You want a free, mature, and well-documented tool.
• You do not have any regulatory restrictions that would prevent the transfer of data outside the EU (which must be secured using Consent Mode v2).
• Your marketing teams are already familiar with the Google interface.

Choose Matomo if:

• You operate in a sensitive industry (healthcare, finance, public sector, defense) where data sovereignty is critical.
• Are you looking for hosting in France or in your own country that is 100% GDPR-compliant?
• You prefer an open-source tool that gives you complete control over your data.
• You want to avoid becoming dependent on the Google ecosystem.

The web analytics agency Make Me Win supports our clients with both solutions.

In some cases, we even recommend using both GA4 and Matomo: GA4 for Google Ads integration and marketing reporting, and Matomo for compliance and internal management. The choice is always based on your business context, not on an agency’s preference. For consolidated business management built on top of analytics, exclusive access to Smart Copilot is also available to our clients.

This has been the major analytics challenge in recent years. Changes in privacy regulations (Safari ITP, iOS 14+ ATT, Chrome Privacy Sandbox, GDPR) have significantly degraded the quality of traditional web analytics measurements. The data you see in GA4 or Matomo may underestimate your actual traffic by 20 to 40 percent.

The concrete impacts:

• Safari ITP: Limits the duration of first-party JavaScript cookies to 7 days; iPhone visitors are "forgotten" between sessions.
• Ad blockers: 25 to 40% of visitors block requests from Google Analytics, Matomo, and ad pixels.
• Refusal to Consent: With a GDPR-compliant cookie management platform (CMP), 20 to 50 percent of visitors refuse analytics cookies.
• End of third-party cookies in Chrome: Cross-domain user journeys will become invisible without technical adjustments.

The web analytics agency Make Me Win is implementing a four-pillar strategy to overcome these limitations:

• Server-side tracking: Your tags are sent from your server (via Stape.io or GCP), not from the browser, and bypass most blocking mechanisms.
• Consent Mode v2: Retrieval of aggregated data for visitors who have not given consent, in compliance with the GDPR.
• First-party data strategy: Enrichment with your CRM data (hashed email addresses, user IDs) to improve the reliability of attribution.
• Statistical modeling: Estimating "lost" traffic using GA4's native models or proprietary algorithms.

The result: our clients regain a level of measurement comparable to that before iOS 14, while remaining 100% GDPR-compliant. For 360-degree management that is completely free from cookie restrictions and 100% compliant, our clients enjoy exclusive access to Smart Copilot.

Consent Mode v2 is the Google mechanism that allows your Analytics and Ads tags to adapt to user consent on a granular level. As of March 2024, it is mandatory to continue using GA4, Google Ads, and remarketing features to their full extent in Europe.

How it works: Instead of completely blocking your tags when a visitor declines consent, Consent Mode v2 sends anonymized pings to Google. These pings allow Google to statistically model the behavior of visitors who have not given consent without violating the GDPR.

The 4 Consent Mode v2 signals:

• analytics_storage: permission to use analytics cookies (GA4).
• ad_storage: permission to use advertising cookies (Google Ads).
• ad_user_data (new in v2): permission to use personal data for advertising purposes.
• ad_personalization (new in v2): permission to personalize ads (remarketing).

The impact on your web analytics is significant:

• Modeled conversions: GA4 statistically reconstructs conversions from visitors who have not given consent.
• Recovery of 20 to 30% of previously lost data.
• Fairer attribution in Google Ads leads to better campaign optimization.

The web analytics agency Make Me Win is rolling out Consent Mode v2 across all major CMPs on the market (Didomi, Axeptio, OneTrust). The setup requires precise configuration of the CMP, GTM, and Google tags. Without this expertise, Consent Mode is typically implemented incorrectly and loses 50 to 80% of its value. For complementary, 100% compliant business management that does not rely on cookie consent, our clients have exclusive access to Smart Copilot, a 360-degree management tool.

Unlike CRO (which requires high traffic for A/B testing), web analytics is useful from the very first visitors. Even with 5,000 monthly visits, you need to know where your visitors come from, what they do, and where they drop off.

The ranges recommended bythe web analytics agency Make Me Win:

• Fewer than 5,000 visits per month: basic web analytics setup (GA4 or Matomo properly configured + basic tagging plan). Limited investment, back to the basics.
• 5,000 to 50,000 visits per month: a comprehensive solution with dashboards, goal tracking, and monthly analyses. Enables you to make reliable marketing decisions.
• 50,000 to 500,000 visits per month: system enhanced with server-side tracking, multichannel attribution, and initial CRO initiatives. Enables optimization of paid acquisition.
• 500,000+ visits per month: Enterprise plan with CDP integration (Segment, Tealium), a dedicated data team, and 360-degree management via Smart Copilot. Enables large-scale automation and personalization.

Beyond volume, it’s the value of the decision that matters. A B2B site with 2,000 monthly visits but an average order value of €500 needs rigorous web analytics just as much as a general-purpose e-commerce site with 500,000 visits.The web analytics agency Make Me Win tailors its approach to your business challenges, not to your raw volume.

A Web Analytics project is tailored to your needs based on three main criteria: the technical complexity of your website, the number of tools to be integrated, and the desired scope of work (one-time audit vs. a comprehensive program with ongoing maintenance).

The packages offered bythe Web Analytics agency Make Me Win typically range from:

• Web Analytics Audit: starting at a few thousand euros. Comprehensive analysis of your existing system, identification of data gaps, prioritized recommendations, and a documented report.
• Setup + implementation: ranging from a few thousand to several tens of thousands of euros, depending on the scope. Includes design of the tagging plan, GTM configuration, GA4 or Matomo implementation, custom dashboards, and training.
• Comprehensive web analytics program with monthly monitoring: tens of thousands of euros per year. Includes an initial audit, implementation, ongoing monitoring, monthly analyses, updates, and support.

The real issue isn't the absolute cost, but the ROI generated. A flawed web analytics system costs much more than a well-functioning one:

• Biased business decisions: If your GA4 numbers don't match your back-office data, you'll make poor decisions about your product mix, customer acquisition, and pricing.
• Direct advertising loss: Your Meta/Google campaigns are optimizing based on the wrong signals, your CPA is rising, and your ROAS is plummeting.
• GDPR Risk: Non-compliant tracking exposes you to CNIL penalties (up to 4% of global revenue).

The Web Analytics agency Make Me Win prioritizes ongoing engagements (daily rates or monthly flat fees) over one-time projects, as Web Analytics is a dynamic field that requires continuous monitoring. Complementary CRO and 360-degree management approaches via Smart Copilot can be integrated into your program based on your needs.

Yes,the web analytics agency Make Me Win works with all the major e-commerce and retail platforms on the market. Each platform has its own technical requirements when it comes to web analytics, and our experts are trained in each one:

• Shopify and Shopify Plus: GA4 integration via Shopify Pixels and Customer Events, Checkout Extensibility tracking, server-side tracking via Stape.io, multi-touch attribution.
• Salesforce Commerce Cloud (SFCC): ISML implementation, tracking of cartridge templates, integration with Marketing Cloud and Datorama.
• Magento (Adobe Commerce): configuration via dedicated modules, GA4 or Matomo integration, custom event management.
• Prestashop, WooCommerce, BigCommerce, Sylius, SAP Commerce, Commerce Tools.
• Custom headless architectures (React, Vue.js, Next.js): native integration of analytics events into front-end code using a unified data layer.

In addition to e-commerce platforms,the Web Analytics agency Make Me Win also works with the specific tech stacks of our retail and service industry clients: multi-market websites using Weglot/Polylang, booking platforms, media and SaaS websites, and mobile apps (Firebase, AppsFlyer).

This cross-platform versatility is a real differentiator. Many web analytics agencies limit themselves to standard GA4 on WordPress or Shopify. We cover the entire technical spectrum, which is invaluable for brands that operate across multiple platforms (corporate website + e-commerce + mobile app) or are considering a platform migration. For consolidated 360-degree management across all these platforms, exclusive access to Smart Copilot is also available to our clients.