Scope Web Analytics
Exploit the full potential of your data with our Web Analytics Agency.
Our Web Analytics Agency ensures reliable data collection, easy-to-understand decision-making support and in-depth analysis to capitalize on business opportunities.
+ Over 100 customers place their trust in us
Our Web Analytics methodology
Framing
business
Definition of objectives and KPIs linked to your business model
Tracking architecture
Set up a reliable and scalable marking plan
Collection and quality control
Data validation, reliability and inter-tool consistency
Continuous analysis and optimization
Quantitative/quali cross-referencing, recommendations and A/B tests
Our Web Analytics partners
Our Web Analytics strategy
Measurement
We support the selection, implementation and advanced configuration of user experience and performance measurement tools (e.g. Matomo, Google Analytics (GA4), Content Square, Air360, Hotjar).
Objectives
We work with your teams to define clear, measurable objectives that are directly linked to your business priorities (sales, leads, product activation, loyalty, etc.).
KPI's
We translate your objectives into relevant key performance indicators (conversion rate, cost per lead, activation rate, retention, etc.).
Collection & Analysis
We ensure the quality of data collection and analyze your user paths to identify optimization levers. This approach covers both quantitative (analytics) and qualitative (user behavior, feedback) analysis.
ABTest
We design and run AB tests (via platforms such as AB Tasty, Google Optimize, Kameleoon, etc.) to validate the impact of UX, marketing or product changes.
Adjustments
Based on analysis and test results, we recommend and implement targeted adjustments to continuously improve your pathways, acquisition devices and conversion.
Web Analytics Agency
Benefits
Measurement
Clear, reliable tracking architecture right from the start
We build a robust architecture, based on comprehensive tagging plans (events, advanced e-commerce, custom dimensions). Every key interaction is tracked: CTA clicks, downloads, modal views, scrolls... The often overlooked micro-conversions are also integrated. All data is verified, deduplicated, time-stamped and tagged according to a documented nomenclature, guaranteeing usable and sustainable Web Analytics data collection.
Objectives
Indicators aligned with your real business challenges
Web analytics is only valuable if it serves your real objectives: qualified leads, first purchases, subscriptions, product activation. We frame your definitions of "conversion" and translate them into events, goals, funnels and personalized conversions. Each goal is linked to your business model for a clear, actionable reading.
KPI
Key indicators linked to your pathways and conversions
We transform your objectives into measurable KPIs: tunnel transformation rate, form completion rate, multi-channel CAC, LTV/CPA. Each KPI is linked to an owner, a frequency and an alert threshold. Noisy metrics are filtered to retain only those signals that are useful for decision-making. All of this is consolidated in ROI-oriented, controllable dashboards.
Collection & Analysis
Reliable, actionable Web analytics data
We collect data on all your media: site, application, chatbot, landing pages. Quantitative analyses (GA4, Matomo) are combined with qualitative data (heatmaps, feedbacks, replays). This double reading enables us to detect drop-offs, atypical behaviors or invisible frictions, and to highlight critical points in your user journeys.
ABTest
A/B tests guided by your analytical insights
Your Web Analytics insights feed directly into our experiments (AB Tasty, Kameleoon, Google Optimize). Tests are framed: definition of KPIs, choice of segments, monitoring of variants, statistical confidence thresholds. A data-driven CRO approach validates each hypothesis before any heavy technical development.
Adjustments
Upgrades prioritized according to ROI
We transform your data into concrete decisions: redesigning zoning, adjusting wording, repositioning modules, optimizing marketing triggers. Each adjustment is prioritized according to its ROI, and documented to facilitate the transition to production with your product and dev teams.
Make Me Win
Our commitments
Mastering tools
Our experts handle GA4, Matomo, ContentSquare, Hotjar and Air360 with precision, adapting them to your business environments (e-commerce, SaaS, leadgen...).
Continuous monitoring
We're not content with an initial tagging plan. Our teams monitor, analyze, adjust and recommend in a spirit of continuous improvement.
Impact business
Each indicator tracked has a clear purpose: conversion, loyalty, ROI. At Make Me Win, we measure to act, not to decorate.
FAQ
Web Analytics questions?
It's the analysis of user behavior on your digital channels (site, app, tunnel) via measurement tools. Objective: understand, optimize and manage.
They are essential, but not sufficient on their own. What's needed is a well thought-out architecture, well-defined objectives, rigorous tagging plans and strategic use of data.
Of course we do. We measure scrolls, clicks, cart additions, tunnel abandonment, time spent, conversion rate, ROAS, micro-conversions, etc.
Web analytics is the foundation. It feeds CRO decisions (tests, hypotheses). CRO acts, Web Analytics measures.
- Analytics audit
- Complete branding plan
- Customized dashboards
- Follow-up of objectives & KPIs
- Strategic recommendations