Scope Tracking Digital
Make your data collection more reliable with our Digital Tracking Agency
Our Digital Tracking Agency ensures accurate data collection, consistent attribution and reliable reading of your figures.
We design high-performance tag plans, deploy your advertising pixels (Meta, Google, LinkedIn, TikTok...), build essential Server-Side tracking and manage your tag management tools (GTM, Tealium, Segment).
+ Over 100 customers place their trust in us
Our Tracking agency's methodology
Initial
audit
Analysis of your existing devices (pixels, tags, TMS)
Designing the tag plan
Prioritization of business KPIs, standardized nomenclature, data layer design
Implementation and QA
Deployment on your platforms, release testing and documentation
Ongoing monitoring and support
Alerts, debugging, corrections and functional enhancements
Optimization and evolution
Integration of new use cases (CDP, CRM, server-side tagging)
Our Tracking partners
Our Digital Tracking strategy
Tag plan
We draw up a complete tagging plan (data layer design, event nomenclature, prioritization of KPIs) to guarantee reliable, consistent and exploitable data collection across all your digital paths.
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Objective Ensure a clear, scalable tracking architecture aligned with your business objectives.
Tag manager
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Objective Facilitate updates, accelerate campaign time-to-market and secure RGPD compliance.
Implementation Pixel / Tag
We ensure the precise configuration and operational deployment of your advertising and analytics tags/pixels (Meta Pixel, Google Ads Conversion Tag, LinkedIn Insight Tag, TikTok Pixel, etc.).
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Objective To ensure that all engagement and conversion data is correctly captured to maximize media and analytics performance.
Support & Enrichment
We provide ongoing support, maintenance and progressive enhancement of your tracking ecosystem. This includes debugging, regular QA, tagging plan evolutions and the integration of new business or media use cases.
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Objective Maintain reliable data collection 24/7 and adapt your architecture to your marketing and business needs.
Server Side
We deploy Server-Side tracking to ensure reliable data collection and bypass browser-related signal loss. This approach improves conversion accuracy, loading speed and control over data shared with your media platforms.
Tracking agency
Benefits
Tag plan
Strategic structuring of your collection
We create a customized tagging plan, integrating the design of the data layer, the prioritization of your business KPIs and a standardized event nomenclature. This architecture ensures the legibility and scalability of your tracking across all your digital funnels. By structuring your tags in this way, you avoid data loss and improve the reliability of your analyses.
Tag manager
Centralization and optimized technical management
We integrate and optimize your TMS (GTM, Tealium, Segment), configuring triggers, variables and customized templates. The aim is to industrialize the management of your marketing, analytics and CRM tags. You gain in speed of execution and reduce technical dependence on your development teams.
Pixel / Tag implementation
Multi-platform operational deployment
We configure and implement your pixels and tags (Meta, Google Ads, TikTok, LinkedIn, Pinterest). Each integration is tested (QA), documented and monitored over time. The result: correct attribution, better performance tracking and a consolidated view of your advertising investments.
Support & Enrichment
Scalable maintenance and continuous data intelligence
Our experts provide full support: debugging, QA, monitoring, as well as functional enrichment with new events and use cases (CRM/CDP integration). Each iteration refines your data collection and reinforces the value of your tracking, for truly data-driven management.
Server Side Tracking
Solid reliability and data control
Our experts deploy Server Side tracking to secure collection, improve conversion accuracy and bypass browser-related signal loss. This approach offers total control over feeds sent to media platforms (Meta, Google, TikTok...) and reinforces RGPD compliance, for cleaner data and truly data-driven.
Make Me Win
Our commitments
Precision
Each pixel is configured, tested and audited. Our work guarantees collection without signal loss.
Expertise
Our consultants combine technical know-how (TMS, JS, front-end dev) and marketing strategy to maximize the value of your data.
Scalability
Our tagging processes are designed to evolve: new tools, modified paths, specific business cases, everything is anticipated.
FAQ
Questions about Tracking Digital?
A tag plan is a data collection architecture that defines the events to be measured, their structure (variables, values), the associated tools (Google Analytics, Meta, etc.) and their triggering. It forms the basis for clean, usable and RGPD-compliant tracking.
Tag Management Systems (TMS) like Google Tag Manager allow you to centralize all your tags in a single interface. This avoids duplication errors, facilitates maintenance, speeds up deployment, and lets you involve marketing teams without development.
Yes, we configure and deploy all standard or customized advertising tags: Meta Pixel, TikTok, Google Ads, LinkedIn, Conversion API... We ensure their consistency, correct triggering and documentation.
This covers the addition of new events, the integration of new tools (e.g. CRM, CDP, server-side), tag plan evolutions, and regular optimizations (deleting duplicates, debugging, RGPD audit...).