Scope Feed Management
Optimize your product flows with our Feed Management Agency
Our Feed Management agency optimizes your product flows to maximize your visibility and profitability.
We centralize, enrich and synchronize your data to ensure compliance with third-party platform standards (Google Shopping, Meta, Amazon, marketplaces...).
+ Over 100 customers place their trust in us
Our Feed Management methodology
Initial
audit
Analysis of your existing flows and identification of anomalies
Centralization & collection
Aggregate data from your systems (CMS, PIM, ERP)
Optimization & enrichment
Correct errors, add missing attributes, improve strategic fields
Automation & mapping
Real-time synchronization and alignment with platform standards
Continuous optimization
Dashboards, performance monitoring, ROI adjustments
Our Feed partners
Our Feed Management strategy
Data collection
We centralize and collect data from your systems (CMS, ERP, PIM, internal databases) to create a complete, reliable source feed. This first step guarantees the quality and consistency of the information used on your distribution channels.
Cleaning & Enrichment
We clean up, structure and enrich your product flows by standardizing data, filling in missing fields and enhancing the attractiveness of your content (titles, descriptions, images, marketing attributes). Objective: maximize the perceived quality of your offers.
Mapping
We segment your products according to the most effective typologies for each channel (Google, Meta, Amazon, comparators) and ensure precise mapping between your source feed and the specific requirements of each platform.
Continuous optimization
We set up regular optimization cycles to adjust critical attributes (titles, prices, promotions, categories) in line with observed performance, search trends and changes in distribution algorithms.
Automation
We automate the updating of your product flows to guarantee the accuracy of the data disseminated in real time (stock, prices, availability). This means you can maintain your competitiveness without any manual effort.
Analysis & Reporting
We analyze your flow performance by channel, product and campaign to identify opportunities for improvement. Clear, actionable reporting enables you to adjust your strategies and optimize your return on investment.
Feed Management Agency
Benefits
Data collection
Unified centralization of your data sources
We aggregate information from your CMS, ERP or PIM to create a reliable, structured master flow. This unification guarantees the consistency of your data across all your distribution channels (Google Shopping, Meta, Amazon, Criteo). The basis of effective feed management lies in the reliability of your sources.
Cleaning & Enrichment
An optimized and valorized product flow
We correct errors, complete missing fields (titles, descriptions, attributes) and optimize the structure of your data. The aim: to maximize the perceived quality of your product sheets and improve click-through rates. An enriched feed improves both your advertising performance and your conversion rate.
Mapping
Alignment with platform requirements
Each channel has its own requirements. We build a precise mapping between your source feeds and the attributes expected by Google, Meta, Criteo or marketplaces. You benefit from optimal technical compatibility, with no loss of information, guaranteeing continuous distribution of your products.
Continuous optimization
Dynamic performance management
Thanks to regular monitoring, we continuously adjust your feeds: titles, categories, prices, promotions. These optimizations are based on observed performance, user requests and algorithmic evolutions. Your feed management becomes an active lever for improving the relevance and ROI of your campaigns.
Automation
Real-time synchronized feeds
We set up automatic synchronization mechanisms for your inventory, prices and availability. This avoids deactivations, inconsistencies or breaks in product visibility. Automation ensures the responsiveness and reliability of your e-commerce catalogs.
Analysis & Reporting
Clear insights to maximize your ROAS
We create customized dashboards to analyze your performance by channel, category and campaign. You can quickly identify optimization levers and maximize your ROAS (Return On Ad Spend). The granular analysis of your flows gives you true data-driven business management.
Make Me Win
Our commitments
Expertise
We build product flows designed for performance, integrating the algorithmic rules of the platforms (Google Shopping, Meta, Amazon, Criteo...). Each variable is optimized to meet the specific technical and marketing requirements of each channel.
Precision
Each feed is audited, structured and tested as part of a continuous quality validation process. Mapping, cleaning, enrichment: everything is calibrated to guarantee optimal distribution without rejection or wastage.
Growth
Our commitment doesn't stop at technical delivery. We constantly monitor performance and make proactive adjustments to key fields (titles, categories, images, prices) to generate a measurable and lasting business impact.
FAQ
Questions about Feed Management?
A poorly structured or incomplete feed can be detrimental to distribution. Poorly written titles, missing attributes or faulty mapping reduce the visibility of your products.
Enrichment is initial: data is completed and structured. Continuous optimization then takes place to adjust this data according to actual performance and trends.
We work with advanced tools such as Channable, Lengow, DataFeedWatch, or via customized scripts according to your needs and technical constraints.
The frequency is adapted to your business: it can be daily, hourly or in real time, depending on critical data (stock, prices, promotions, etc.).
Yes. Our approach is agnostic: Shopify, PrestaShop, Magento, WooCommerce, or custom PIM/ERP solutions.